Shawna LevetAre you looking for a fun and easy way to thank your clients this holiday season? It can be hard to come up with yet another creative Christmas idea amidst all your holiday meal-planning, party-prepping, and gift-giving. But thanking your customers is not something you want to miss. After all, good customers are truly the best thing about being in the travel industry!
So never fear, we’ve put together a list of fun, easy ways to show your customers your appreciation! Here are fun and heartfelt ways travel agents can show appreciation to customers as the holidays approach. Each one is designed to be creative, simple, and destined to spread some Christmas cheer!
- Send a Staff Christmas Card
Send all your clients a staff Christmas card, but make it fun! With the help of AI, it’s so easy to be fun and creative! Make yourselves elves, “building 2026 vacations at the North Pole” or sipping cocoa on top of Mt. Everest. Inside, of course, include a short message of gratitude for your clients and wishes for a year filled with travel and adventure! This is a guaranteed way to show your personality and earn a smile!
- Share a Thoughtful Freebie
Holiday appreciation gifts do not have to be expensive to be memorable. What travelers love most are practical items that spark excitement for future adventures. Think free luggage tags with your logo, a little “spa kit” for on the plane, or travel-themed stickers that clients can use on suitcases or water bottles. You might offer a digital freebie, such as a printable holiday travel planner or a curated list of your team’s favorite winter getaways. The idea is to give something useful that naturally ties back to your expertise.
- Launch a Social Media Engagement Giveaway
Here’s one that your clients will love AND give you something you’re always chasing down: social content! Budget a few small items or one large item to give away through a social media engagement contest. Ask your followers to comment, share, or tag a friend to enter! Or perhaps you could have clients share a fun travel story or testimonial about your services. Then, randomly select a winter to receive a fun travel prize such as a cozy travel blanket, a hotel gift card, or, if the budget allows, a new luggage set! This boosts your visibility, strengthens your online following, and shows appreciation all at the same time!
- Offer a Small Seasonal Discount or Perk
Everyone loves a good travel perk! This could be early booking incentives for popular spring or summer trips, small service fee reductions, or complimentary travel insurance. The perk does not need to be large!
- Send a Jolly Newsletter
You may already have a regular newsletter, but the holiday edition deserves a little extra sparkle. Add a section with staff holiday traditions, favorite international holiday foods, or travel-themed gift suggestions. Include a special message of gratitude and highlights from the past year, such as milestone trips you helped clients plan or exciting destinations that became new favorites. A holiday newsletter keeps you top of mind while offering fun and useful content.
- Spotlight Client Stories
If your clients are comfortable with it, share a few favorite travel photos or trip stories from the past year on your website or social channels. This is your chance to create a roundup of memorable journeys booked through your agency. Clients feel valued when their adventures are celebrated, and prospective travelers will feel inspired by real stories.
- Mail a Fun Office Ornament
An ornament is a small and charming gesture. You might send a globe-shaped ornament, a suitcase-shaped ornament, or an ornament that resembles a boarding pass. If you want something even more personal, create a custom ornament with your agency name and a festive travel phrase. Each year, when clients decorate their trees, they will remember who helped send them on their travels.
A little gratitude goes a long way
You don’t have to perform a grand gesture to show your gratitude! Meaningful words, a playful gift, or a small token of appreciation is all it takes to show your clients how grateful you are that they trusted you to be their memory-maker this year. A little gratitude can turn a one-time booking into a lifelong relationship of creating memorable adventures!
