Shawna LevetBreaking down 8 myths about using a travel advisor
There’s evidence that younger generations prefer using a travel advisor to book their vacations. In fact, some say they are more likely to seek out professional travel help than their parents.
Despite these stats, there are still a few myths about using a travel advisor that continue to make the rounds. Perhaps this is due to the fact that the nature of the job has evolved over time. Most industry professionals will tell you the term “travel advisor” suits them better than “travel agent.” This is because their job encompasses so much more than making reservations. They are a coach, an advocate, and a planner. You can find travel professionals describing themselves as anything from a trip designer to a travel concierge and everything in between.
Most travel suppliers such as hotels and resorts use the term “travel agent” (e.g. Travel Agent Discount). We use it often as well because it is still a common industry term, and encompasses a wide range of travel professionals. But for the purpose of this article, we will say “travel advisor.”
So let’s tackle the 8 most common myths about using a travel advisor.
- Myth 1. Travel advisors are extinct
- Myth 2. They will cost you more
- Myth 3. Using a travel advisor is time-consuming
- Myth 4. There’s better/more accurate information online
- Myth 5. TA’s are trying to push you towards packages with a big commission
- Myth 6. They can only book hotels and flights
- Myth 7. They get the same deals you find online
- Myth 8. All travel advisors are the same
Myth 1. Travel advisors are extinct
All signs point towards a growing demand for travel advisors. The rise in highly niche travel trends has created a unique role that only experienced travel professionals can fill. Today’s travelers don’t want a cookie-cutter vacation. They want a highly-personalized experience. And they also want the advice of someone who’s “been there and done that.” Additionally, the impact of COVID has revealed the value of having a travel expert in your corner. A travel advisor can advocate for you when you need a change or a refund.
➡️ Related: COVID-19 Resources: Tips for 2021 Travel
Myth 2. They will cost you more
A travel advisor has access to knowledge and networks that the average traveler does not. This takes years of hard work and expertise to develop! Travel planners spend a lot of time building relationships with suppliers which often allows themes to get the best deals, upgrades, and perks for their clients. More importantly, a travel advisor can save a traveler money because they know how to avoid costly mistakes.
Myth 3. Using a travel advisor is time-consuming
Booking it yourself is time-consuming! The average American spends about 23 hours and visits over 140 websites prior to taking a vacation. And these stats were taken pre-COVID! In the current travel climate, booking rules and travel regulations are even more difficult to navigate. Why not let an experienced travel professional do this legwork for you? When using a travel advisor, you can work with them to customize the trip of your dreams and leave coordinating up to them.
➡️ Related: How a Travel Agent Can Help Your COVID-Era Travel Plans
Myth 4. There’s better/more accurate information online
Online travel advice is a double-edged sword. While there are some amazing travel blogs out there, there is also a lot of confusing, outdated, and flat-out wrong information. Not all sources are equal! You can absolutely use online searches to give you ideas, but a trusted advisor can help you navigate what you find and work it into an itinerary that meets your specific needs.
Myth 5. TA’s are trying to push you towards packages with a big commission
Unlike a salesperson offering a one-time purchase, a travel advisor wants you to come back! Their number one goal is for your happiness. Travel advisors are passionate about travel and they take pride in designing a trip that will blow your mind. If a travel advisor is suggesting a specific brand it is because they truly believe it is the best value!
Myth 6. They can only book hotels and flights
A full-service travel advisor can do it all! Many travel advisors will help you plan every aspect of your journey. From the transportation and accommodations to the dining and entertainment. They will answer your questions about your destination, what to expect, how to pack, and how to stay safe. You can find out what services a travel advisor offers by visiting their website and asking them a few preliminary questions before requesting a quote.
Myth 7. They get the same deals you find online
OTA’s (online travel agencies) and travel aggregator sites advertise the absolute lowest prices because they “search fares from multiple websites and offer them in one place.” But do they really have access to every rate available? Nope! Hotels and airlines also offer exclusive rates that can only be purchased through a qualified travel advisor.
Myth 8. All travel advisors are the same
Today’s travel advisors are usually very specialized within their niche. They might focus on a region or a country. Or a travel advisor might focus on a type of travel such as adventure tourism, foodie destinations, or wellness travel. Look for a professional that specializes in the exact kind of travel you want to do. They will help you curate a highly customized experience and a hassle-free vacation!
➡️ Read Next: 7 Things Travel Agents Want Their Clients to Understand
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