Common Social Media Mistakes You Might Be Making

Social media marketing is extremely important for anyone trying to build their small business — especially if you are a travel agent! Social media gives you the opportunity to get your name out there and show people how you can help give them a perfect vacation. However, if you don’t use social media properly, you will be putting in the effort for nothing. Here are some common social media mistakes you might be making.

1. Not having a strategy

If you don’t start your social media platforms with a solid plan, you will just be spinning your wheels. With a plan, you have a better chance of reaching an audience and generating results. Take some time to make a plan. Write your posts in advance and use a scheduling service to stay on top of your plan.

2. Inconsistent posting

One of the biggest mistakes people make is that they don’t remain consistent on social media. If you don’t post for an extended period of time, people may forget about you and your company. They may even think that you aren’t in business anymore. It’s crucial to remain consistent with your posting. Post entertaining and helpful content at least a couple of times a week.

3. Coming across as too “salesy”

There’s a huge gap between what businesses want to say and what clients want to hear. Are you coming across as too “salesy?” Most people turn the television to a different channel when commercials come on. It’s because people don’t necessarily like being sold to. Well, they don’t like it on social media, either. If you only post promotional stuff every day, people aren’t going to want to see your posts anymore. You need to sneak the promotional posts in there in the middle of other posts. Be sure that for every promotional post you put out there, you also post cool pictures of exotic places or articles on how to travel.

4. Ignoring negative feedback

It can be frustrating when you see people post negative reviews of your brand on social media. It’s not necessarily great for business, so many people opt to ignore negative comments and focus on other things. However, ignoring negative feedback will do more harm than good. Negative feedback is actually an opportunity for you. Respond to every piece of feedback and do what you can to make the situation right. When others see your effort, it will put you and your business in a great light.

5. Creating content that is not helpful

Many people post unique content on social media to encourage followers. It’s not just enough to post content. The content needs to be unique, interesting, and entertaining. You should post pictures that really stand out. You should also post articles that provide useful and helpful information. This type of content is the content that will capture the attention of people. If it’s really cool or interesting, they may even share the content, allowing it to reach people it may never have reached otherwise.

6. Forgetting to track analytics

You need to keep track of your progress on social media. There are tools you can use to analyze your activity and its effectiveness. If you don’t keep tabs on your social media activity, you will not know what is working and what isn’t. Get a program that is easy for you to use. You can use information about what articles and pictures gained the most attention to create content your audience likes.

You want your social media marketing to be as effective as possible. To help you get the best results, avoid these easy-to-make mistakes.